I'm Dev, a product designer in India. I like problems where people get stuck. Lately: why first-time investors freeze on Groww, and why nobody finds the concerts on BookMyShow.

Selected work

BookMyShow's movie-first experience makes concerts, comedy shows and sports harder to discover.

I redesigned the discovery experience to help users find events without getting stuck in a movie-first journey.

First-time investors can struggle to decide how much to invest and where to begin.

I designed an AI-assisted onboarding flow that turns an investment goal into a clear starting amount and relevant fund categories.